“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery.

“Marketing is about engaging people at an emotional level, invoking a deep-seated yearning, and when we do so, we unlock a wellspring of creativity and commitment that can propel our initiatives to unparalleled heights.”