WE RISE BY LIFTING OTHERS.
Edwina Dunn OBE is a data science entrepreneur who has always been fascinated by people’s stories and motivations. As the co-founder of worldwide loyalty programmes like Tesco’s Clubcard, Edwina knows first-hand what it feels like to work in a male-dominated industry and what it takes to navigate the many obstacles women have faced. Edwina started The Female Lead as a campaign that celebrates women’s stories, and showcases the lesser-known successes of women, in order to support and encourage the next generation.
Edwina created The Female Lead to work across a variety of platforms; through short films, a book of 60 remarkable women donated free to 18,000 UK and US schools, social media content reaching over two million followers worldwide and an educational programme in over 700 schools.
|The Female Lead Society|