IF SHE CAN SEE IT, SHE CAN BE IT.
Founded in 2004 by Academy Award-Winning actor Geena Davis, the Institute is the only research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.
Media is one of the most important factors influencing our values. Women and girls are 51% of the population, but entertainment media is bereft of female characters, with a ratio of approximately 3:1 male characters to female characters since the 1940s.
- Kids and teens (8-18) are engaging with media more than 7 hours a day.
- Media consumption impacts mental health: 52% increase in major depression in adolescents from 2005-2017.
- Sexualization of women in media linked to eating disorders, low self-esteem and depression in girls.
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