EWIS Featured Story

Colorado ‘rainbow baby’ named Gerber Baby winner for 2023

This year’s Gerber Baby is a military kid from Colorado with a captivating look and even more adventurous spirit.

Maddie Mendoza also won the 13th annual Gerber Baby photo search because of an adorable throwback photo of her mom as a baby and her parent’s story of love and resilience. For the first time ever, parents were encouraged to submit photos of themselves as babies and their own baby.

“With Gerber’s continued support of March of Dimes’ maternal and infant health programs, together, we can make a lasting impact on maternal and infant health, ensuring that every baby has the best start in life. ···

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